Logos Pathos Ethos - Premium Hoodie

Logic, emotion, credibility. Aristotle worked out the whole architecture of persuasion and every advertisement since has been quietly using his notes. The one that gets worn from October until something forces you to wash it.

• Genuinely soft: 100% cotton face over a 65/35 ring-spun cotton-poly blend.
• Proper details: Front pouch pocket, matching flat drawstrings and a 3-panel hood.
• Built for the classroom: A favorite of debate coaches, rhetoric tutors and anyone teaching argument.

Master all three and you will rarely need to raise your voice.