Logos Pathos Ethos - Unisex Classic T-Shirt

Logic, emotion, credibility. Aristotle worked out the whole architecture of persuasion and every advertisement since has been quietly using his notes. A heavyweight cotton tee gives the artwork a flat, poster-like surface. Goes straight into the rotation and quietly stays there.

• Color range that works: Heather and gray variants blend in cotton-poly for a softer, lived-in finish.
• Solid cotton build: 100% cotton at 170-180 g/m², with taped neck and shoulders that keep their shape.

Master all three and you will rarely need to raise your voice.